1. From Conversation to Action
Ministries receive messages that require more than an immediate answer. A person might request event information, need help with registration, or report a problem that requires follow-up.
A conversation provides communication history. A task assigns responsibility for a particular action. A workflow organizes a process that may coordinate or automate authorized steps.
| Component | Purpose |
|---|---|
| Conversation | Records supported communications with a contact. |
| Task | Identifies an action, an owner, and an expected follow-up. |
| Workflow | Coordinates defined actions based on configured triggers and conditions. |
| Help Desk / Change Management | Provides a controlled process for support incidents, requests, and system modifications. |
2. Understanding Follow-Up Tasks
A follow-up task helps ensure that an important request has an identifiable person responsible for completing it.
Depending on the enabled GHL functionality, authorized users may be able to create tasks, assign owners, select due dates, and mark work complete.
What Makes a Useful Task?
- A clear description of the action required.
- An authorized person responsible for the work.
- An appropriate due date or priority.
- Enough context to understand the request.
- A defined way to recognize completion.
3. Assigning Responsibility & Tracking Progress
Assigning a task should establish accountability without granting unnecessary access to private ministry information.
The task owner should understand what needs to happen, when it is expected, and when to request assistance.
4. Understanding Communication Workflows
A workflow is a configured sequence of actions that begins when a defined trigger or event occurs and applicable conditions are satisfied.
For example, an approved ministry process might respond to a new inquiry by creating a task for an authorized team member.
Illustrative Follow-Up Process
Conceptual diagram only. This does not create, activate, or demonstrate a configured live GHL workflow.
5. Responsible Automation & Follow-Up
Automation can reduce repetitive administrative tasks, but only when its triggers, conditions, audience, and outcomes have been reviewed.
Appropriate Automation Examples
- Creating an internal follow-up task when a qualifying inquiry is received.
- Notifying the assigned ministry team through an approved internal channel.
- Recording a defined operational event for authorized follow-up.
- Sending a permitted appointment reminder when applicable consent and configuration requirements are satisfied.
Automation Risks
- Duplicate triggers creating repeated tasks or messages.
- Incorrect conditions selecting the wrong contacts.
- Messages being sent after an opt-out or suppression event.
- Follow-up being assigned to someone without appropriate permissions.
- An automation continuing after the original request is resolved.
6. When to Escalate or Use the Help Desk
Some requests are ordinary ministry follow-up tasks. Others require formal technical support, approvals, or controlled system changes.
A conversation or simple CRM task should not replace the approved Help Desk and Change Management procedures when those procedures apply.
| Situation | Appropriate Next Step |
|---|---|
| General event inquiry | Respond or assign normal ministry follow-up. |
| Routine callback request | Create an appropriately assigned follow-up task. |
| System access problem | Use the approved technical support process. |
| Request to modify a live workflow | Follow authorized Change Management procedures. |
| Possible security incident | Escalate promptly through designated incident procedures. |
7. Security, Monitoring & Accountability
As ministry operations grow, follow-up processes should remain clear, auditable, and appropriately restricted.
Responsible Operating Practices
- Assign work only to users authorized for the relevant ministry and information.
- Avoid exposing sensitive details in task titles or broad notifications.
- Review overdue tasks through the ministry's approved procedures.
- Test workflow changes in an approved environment before production activation.
- Confirm automated messages respect recipient preferences and opt-out restrictions.
- Monitor messaging and other usage-based costs where services are enabled.
- Maintain appropriate records of approvals and changes.
- Reconcile workflow outcomes with the actual work completed.
8. Practice Exercise & Knowledge Check
Use fictional contacts and an approved training environment. Do not activate live workflows, send real communications, or change production assignments during this exercise.
Practice Scenario
A fictional contact sends a ministry inquiry requesting information that must be reviewed by an authorized event coordinator.
Consider what the team should do to ensure the question receives an appropriate response.
Knowledge Check
- What is the difference between a conversation and a task?
- What information makes a follow-up task actionable?
- Why should duplicate workflow triggers be prevented?
- When must a request be escalated through the Help Desk or Change Management?
- How should a team verify that follow-up is truly complete?